(EurekAlert/American Society for Horticultural Science) An analysis out of the University of Georgia details the relationship between consumer awareness and the attentiveness and care given to pollinator-friendly plant purchases. The results show that information from the federal government, nursery/greenhouse industry associations, and environmental activist groups has the same impact on self-reported future pollinator-friendly plant purchasing as the no-information group. Only information from universities and major media outlets reportedly drives changes in consumer behavior.
(The Conversation) As awareness increases about native bee death, some companies are taking advantage of public concern by touting their products as bee-friendly or making other claims. This marketing strategy, called bee-washing by critics, uses the plight of bees to mislead consumers.