What motivates sales of pollinator-friendly plants?

Image of urban garden.

(EurekAlert/American Society for Horticultural Science) An analysis out of the University of Georgia details the relationship between consumer awareness and the attentiveness and care given to pollinator-friendly plant purchases. The results show that information from the federal government, nursery/greenhouse industry associations, and environmental activist groups has the same impact on self-reported future pollinator-friendly plant purchasing as the no-information group. Only information from universities and major media outlets reportedly drives changes in consumer behavior.